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Challenges to IMC   

IMC is getting more popular everyday
and advantages of the discipline are 
recognized by the majority of marketing
professionals and academics.  
                            
However, the debates are going on.    
                                                               
♣ Measurement issues 
                                                              
♣ Coordination and control issues     
                                                      
♣ Problems of integration of messages 
   targeted to different cultures   
                                            
♣ Too many marketing channels to integrate for different markets

                                                           
İLETİŞİM (CONTACT
başkan (president)mobile :      
+90 532 7883782
email :      
bpider@gmail.com


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OUR MISSION

BPİDER is a professional association where companies, organizations, academicians and people who are actively interested in the study and practice of IMC are members.

Bpider pursues to set credible benchmarks for the discipline as well as guidelines for best practices, and to promote the study and practice of IMC.       
                           
BPİDER assumes to take a leadership role as well as become an essential source of information where issues in IMC and related disciplines are concerned.          
                                                                            
BPİDER will organize seminars, classes, congresses, courses on both IMC and related disciplines, and will grant awards for best practices.

 


Toyota Debuts Integrated Marketing Campaign
for All-New Prius c
On March 12, Toyota announced the launch of an
integrated campaign to introduce Prius C,
the newest member of the Prius Family.
Starting with 2 humorous broadcast commercials
the campaign offers virtual games, test-drives, a
Google Map tool and a vehicle configurator to enable
users to customize their Prius colors.
With print ads and web tools, the campaign is a good
example of a fully integrated marketing campaign.

Advertisers are turning to interactive marketing
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According to a Forrester research , by 2016, the
amount spent on search marketing, display
advertising, email marketing, mobile marketing,
and social media will constitute 35% of all advertising.
The biggest rise will be in mobile marketing by 38%
from 2011 to 2016. Most of the marketers surveyed,
expect traditional marketing through to stay the same.
"Tablets will become mainstream", mobile commerce
will grow almost 4 times and smartphone adoption is
expected to grow 150% by 2015.
Ad Age's Global Cover Contest to Win a Trip to Cannes
Advertising Age is inviting young creatives from all
over the world to design a global-themed cover for Ad
Age's June 11 issue, and will award the winner a free
trip to the Cannes Lions International Festival of
Creativity. (http://adage.com)