Challenges
to IMC IMC is getting more popular everydayand advantages of the discipline are recognized by the majority of marketingprofessionals and academics.
However,
the debates are going on.
♣ Measurement issues
♣ Coordination and control issues
♣
Problems of integration of messages
targeted to different cultures
♣ Too many marketing channels to
integrate for different markets
İLETİŞİM (CONTACT)
başkan (president)mobile : +90 532 7883782email :
 |
 |
|
OUR MISSION
BPİDER is a professional association where companies, organizations,
academicians and people who are actively interested in the study and practice of IMC are members.
Bpider
pursues to set credible benchmarks for the discipline as well as guidelines for best practices, and to promote the study and practice of IMC.
BPİDER assumes to take a leadership role as well as become an essential source of information
where issues in IMC and related disciplines are concerned.
BPİDER will organize seminars, classes, congresses, courses on both IMC and
related disciplines, and will grant awards
for best practices.
|
| |
 |
 |
Toyota Debuts Integrated Marketing Campaign
for All-New Prius cOn March 12, Toyota announced the launch of an integrated campaign to introduce Prius C,the
newest member of the Prius Family.Starting with
2 humorous broadcast commercialsthe campaign offers
virtual games, test-drives, aGoogle Map tool and
a vehicle configurator to enableusers to customize
their Prius colors.With print ads and web tools,
the campaign is a goodexample of a fully integrated
marketing campaign.
Advertisers are turning to interactive marketing  According to a Forrester research , by 2016, the amount spent on search marketing, display advertising,
email marketing, mobile marketing, and social media will constitute 35% of all advertising. The
biggest rise will be in mobile marketing by 38% from 2011 to 2016. Most of the marketers surveyed, expect
traditional marketing through to stay the same."Tablets will become mainstream", mobile
commerce will grow almost 4 times and smartphone adoption is expected to grow 150% by
2015.
Ad Age's Global Cover Contest to Win a Trip to CannesAdvertising Age is inviting young creatives from all over
the world to design a global-themed cover for Ad Age's June 11 issue, and will award the winner a free
trip to the Cannes Lions International Festival of Creativity. (http://adage.com)
 |